Senin, 15 Oktober 2012

'Feeling the Love' (or Anger): How Emotions Can Distort the Way We Respond to Advice

Maurice Schweitzer with Francesca Gino of Carnegie Mellon University have written in a recent paper that emotions not only influence people's receptiveness to advice but they do so even the emotions have no link to the advice or the adviser.

They find that people who feel incidental gratitude are more trusting and more receptive to advice than are people in a neutral emotional state, and that people in a neutral state are more trusting and more receptive to advice than are people who feel incidental anger. (noted in paper 'Blinded by Anger or Feeling the Love: How Emotions Indluence Advice Taking')

People's moods affect their frame of mind, even so, economic analysis has taken the idea that, when it comes to dollars and cents, people can wall their emotions.

They research suggests that emotions can systematically distort people's receptivenss to advice and thus their rationality, and if everyone errs in similar ways, that could skew the classicists' perfect calculus.

Schweitzer and Gino prove their statement by designing experiments in which they manipulated their subjects' emotions, gave them advice and measure the effects. Examples of the experiments are: 'Assesing Body Weight' and 'A Wing and a Prayer'

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